The Super Bowl ad buy was just the beginning. Here’s how Piston helped Mophie end strong. The post Meet A Landy Award Winner: How Piston Won Best Integration Of Search Into Cross-Channel Marketing For Its Mophie Campaign appeared first on Search Engine Land.
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Think search engine optimization doesn’t apply to B2B companies? Think again. Columnist Tom Demers discusses how. The post How To Increase Qualified B2B SEO Traffic In 2016 & Beyond appeared first on Search Engine Land.
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In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Pink Google Logo: Source: Google+ GoogleBot Army: Source: Google+ Back To…
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Amid the flurry of earnings released yesterday, Microsoft announced a significant milestone: Bing is now profitable. On the earnings call, Microsoft’s CFO Amy Hood said “In search, we expect Bing’s strong trajectory to continue, remaining profitable for the remainder of the…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Bing Profits, Unnatural Links & B2B SEO appeared first on Search Engine Land.
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Though Google has outlined steps for recovering from this particular penalty, columnist John E Lincoln notes that the solution isn’t as simple as it sounds. Here is his method for removing this manual action from your account. The post How To Recover From A Manual Action: “Unnatural Links To…
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Apple’s iOS 9 includes new technologies and features which may have implications for search marketers working on app indexing. The post Apple’s iOS 9: What Are The Implications For Search Marketers? appeared first on Search Engine Land.
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Facebook has announced some incremental search improvements and a new “channel” for its newsroom (Search FYI) that will provide updates on the evolution of search at Facebook. This suggests to me that we’ll be seeing more “search activity” going forward. In a blog post…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Google Search Update, Facebook Search Upgrade & Shopping Campaigns Study appeared first on Search Engine Land.
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When working with a new client who’s experienced a significant traffic loss, it’s easy to jump right into an audit. But columnist Glenn Gabe believes you should dig into the search history of the domain first. The post The Power & Importance Of A Search History Analysis For SEO Recovery…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing