2019 benchmark report: brand vs. non-brand traffic in Google Shopping

Posted on December 12, 2019 by gftshappy

New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries.

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PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG]

Posted on January 24, 2015 by gftshappy

Click share also rose on Bing’s product ads, doubling from Q3. The post PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG] appeared first on Search Engine Land.

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