Micro-wins: The true secret to AdWords success

The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance — but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time. The post Micro-wins: The true secret to…

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Google’s “One True Answer” problem — when featured snippets go bad

Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers. The post Google’s “One True Answer” problem — when featured snippets go bad appeared first on Search Engine…

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True performance baselines & ROI for SEO without attribution modeling

How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation. The post True performance baselines & ROI…

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Local marketing: What is the true local web?

Columnist Garrett French explains how local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and off. The post Local marketing: What is the true local web? appeared first on Search Engine Land.

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It’s True! Bing Ads Allows Use Of Exclamation Mark In Ad Titles

After reading the news yesterday that Bing Ads has made a change to its Editorial Guidelines prohibiting third-party sellers from appearing as an original brand, I noticed this notation in the change log from November: We have removed the restriction on use of exclamation points in ad titles from…

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