Google posts $31.1B in total revenue, beats top- and bottom-line expectations

The company reported nearly $ 27 billion in ad revenues. The post Google posts $ 31.1B in total revenue, beats top- and bottom-line expectations appeared first on Search Engine Land.

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IAB: Paid search was 48 percent of total digital spend in 2016

Spending declined on the desktop but grew by nearly $ 6 billion overall because of mobile. The post IAB: Paid search was 48 percent of total digital spend in 2016 appeared first on Search Engine Land.

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Report: Mobile Search Queries 29 Percent Of Total But Growth Modest

Search query percentages don’t line up with overall usage trends. The post Report: Mobile Search Queries 29 Percent Of Total But Growth Modest appeared first on Search Engine Land.

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How To Repurpose Content Without Looking Like A Total Jerk

When content first hit the search scene, search marketers wanted to produce as much content as humanly possible. That’s a lot of work — so much so, in fact, that it’s ushered in wave after wave of crappy content. The great news is that you don’t have to create a lot of…

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