Smartphones will drive the majority of online retail traffic and 42% of sales.
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Paid media expert and SMX speaker, Ashley Mo, talks bumper ads, video ad sequencing and driving qualified traffic from YouTube.
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Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns.
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The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs. The post Google launches Reach Planner for YouTube & video ad forecasting in AdWords appeared first on Search Engine Land.
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How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings. The post Preparing for local reach in a ‘post-rank’ world: Get your data in line appeared first on Search Engine…
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Google Assistant is officially available for my Android phones this week, but the rollout will take time. The post Google Assistant might take weeks to reach your Android phone appeared first on Search Engine Land.
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Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game. The post What you need to reach the big leagues of local SEO appeared first on Search Engine Land.
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Google says the change is meant to help local searchers, but does the Right To Be Forgotten play a role? The post How Google Made It A Little Harder To Reach Google.com From Outside The US appeared first on Search Engine Land.
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Change brings more flexibility to reach and frequency reporting for display campaigns. The post AdWords Reach Reporting Moves To The Campaigns Tab appeared first on Search Engine Land.
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The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report? Very simply, this report shows the following: Reach: The number of…
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