Tag Archives: Play

Google locally focused ads poised to play important holiday season role for brick-and-mortar brands

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If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy Taylor explains how to take advantage of the opportunities. The post Google locally focused ads poised to play important holiday season role for…

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Don’t let your business play possum with local search

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Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses. The post Don’t let your business play possum with local search appeared first on Search Engine Land.

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Shopping campaigns: Play like every day is a holiday

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What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know. The post Shopping campaigns: Play like every day is a holiday appeared first on Search Engine Land.

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Google launches Trial Run Ads for apps in search results to let users play before installing

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The app streaming ads allow Android users to play with an app for 10 minutes right from the search results. The post Google launches Trial Run Ads for apps in search results to let users play before installing appeared first on Search Engine Land.

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How Much Did Countdown Ads Play Into Advertisers’ Strategies This Holiday Season?

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Many advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season? Columnist Matt Umbro sought to find out. The post How Much Did Countdown Ads Play Into Advertisers’ Strategies This Holiday Season? appeared first on…

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SearchCap: Google AdWords Play Store, Quality Score Update & Bing Ads Windows 10

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords Play Store, Quality Score Update & Bing Ads Windows 10 appeared first on Search Engine Land.

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Search Ads In Google Play Store Rolling Out For All Android App Marketers

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App install ads appear in search results in the Play Store. The post Search Ads In Google Play Store Rolling Out For All Android App Marketers appeared first on Search Engine Land.

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