SearchCap: Google Home, Possum changes & expanded text ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home, Possum changes & expanded text ads appeared first on Search Engine Land.

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Study shows Google’s Possum update changed 64% of local SERPs

How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update. The post Study shows Google’s Possum update changed 64% of local…

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Don’t let your business play possum with local search

Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses. The post Don’t let your business play possum with local search appeared first on Search Engine Land.

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SearchCap: Google app deep links, AMP reports & the Possum update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google app deep links, AMP reports & the Possum update appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Everything you need to know about Google’s ‘Possum’ algorithm update

Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’ The post Everything you need to know about Google’s ‘Possum’ algorithm update appeared first on Search Engine…

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