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SMX Overtime: Managing your e-commerce category and product detail pages

Posted on March 13, 2020 by gftshappy

E-commerce expert Tony Verre answers questions from SMX West about using product description feeds, reviews and URL structure.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Category, Detail, ECommerce, Managing, Overtime, Pages, Product

E-commerce category pages outperform product detail pages in SERPs

Posted on February 22, 2020 by gftshappy

New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and traffic.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Category, Detail, ECommerce, outperform, Pages, Product, SERPS

Raising the stakes on product category pages

Posted on January 26, 2020 by gftshappy

Aleyda Solis and Arsen Rabinovich discuss ways to make your category pages more competitive and adapt to inventory shifts.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Category, Pages, Product, Raising, stakes

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search

Posted on January 8, 2020 by gftshappy

Brands can also use Bing Pages to promote their social content on relevant search results.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Across, Bing, Brands, Including, Manage, Microsoft, Pages, Products, Profiles, Search, Their

Google Search Console Coverage report improves accuracy on indexed pages

Posted on December 18, 2019 by gftshappy

“Index Coverage report can more accurately report on indexed pages,” Google said.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged accuracy, Console, Coverage, Google, Improves, Indexed, Pages, Report, Search

Yes, you can add JSON structured data to the body of your pages

Posted on September 12, 2019 by gftshappy

Head or body, Mueller explains that Google can read both just fine.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Body, Data, JSON, Pages, Structured

You can now add custom JavaScript to AMP pages

Posted on August 22, 2019 by gftshappy

The new amp-script component offers more feature flexibility and interactivity.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Custom, JavaScript, Pages

Why Google dropped Bing Discover pages from its index

Posted on July 18, 2019 by gftshappy

No matter how big you are, if you go against Google’s guidelines it can end up biting you.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Bing, Discover, Dropped, from, Google, Index, Pages

Botify founder: Half of enterprise pages not being indexed

Posted on March 1, 2019 by gftshappy

The company hopes its the $ 20 million it just picked up in series B will bolster its platform to tackle today’s “complex” SEO climate.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged being, Botify, Enterprise, Founder, Half, Indexed, Pages

Advertisers can now view Google mobile speed scores for more landing pages

Posted on February 20, 2019 by gftshappy

Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advertisers, Google, Landing, Mobile, more., Pages, Scores, Speed, View

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