GMB is becoming a customer relationship management and “engagement” platform.
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A week after the big Google algorithm update, nicknamed the Medic Update, here is everything we know about it, including official information from Google and non-official insights from across the industry.
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Columnist Wesley Young covers a growing storm of events that are likely to culminate in substantial regulatory change and analyzes the impact that can have on the local search industry. The post How much will privacy regulation disrupt the local search market in 2018? appeared first on Search…
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Think you’re an expert on featured snippets? Then put your money where your mouth is and take this quiz, created by columnist Stephan Spencer! The post Featured snippets: How much do you really know about them? [QUIZ] appeared first on Search Engine Land.
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In today’s highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that’s just what we’re going to cover in our upcoming webinar, “The Value of a Happy Customer: Action steps to a great customer experience.” We’ll hear from…
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Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us. The post Local SEO is about so much more than tools appeared first on Search Engine Land.
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Many advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season? Columnist Matt Umbro sought to find out. The post How Much Did Countdown Ads Play Into Advertisers’ Strategies This Holiday Season? appeared first on…
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We at BrightLocal have released the findings of our annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. About Local Consumer Review Survey 2014 This is the 4th year we have conducted this study into consumer usage and attitudes…
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Google’s finally reached a proposed agreement with the European Union over antitrust charges. Judging from screenshots the EU has released, it will give Google rivals unprecedented positioning in Google’s results, sometimes for free, sometimes for a fee. Consider how the EU is saying…
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RKG has long been interested in the question of online to offline spillover. We’ve also long been critical of the sloppy, ill-conceived tests that have misled many advertisers on this spillover in the past. We’ve recently participated with a few of our retail-chain clients on more…
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