Ask yourself these questions to ensure compliance without sacrificing user engagement.
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First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give voluntarily).
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
As a general rule, the marketer with the most actionable data wins. There are many types of data but the most useful kind — the GlenGarry data — is first-party data. This article will show you how you can use the data you already have about your best (and worst) customers to improve…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing