When content first hit the search scene, search marketers wanted to produce as much content as humanly possible. That’s a lot of work — so much so, in fact, that it’s ushered in wave after wave of crappy content. The great news is that you don’t have to create a lot of…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
On October 31st, Google announced they are now supporting a new feature named app indexing, which allows publishers to create links from Google’s search results directly into the deep content within their Android apps. So if you search for something on your Android device and happen to see a…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
YP and Yelp have announced a strategic partnership that will in the near future provide YP advertisers with an enhanced presence on Yelp and effectively bring Yelp into the YP Local Ad Network. There is probably a revenue sharing deal in the background but the parties declined to discuss terms….
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
When you’re crafting content, you obviously want to create something that your users want to see; but, that’s not always as easy as it sounds. How can you tell what they want? How do you know what they need? Perhaps just as important is this question: how can you craft something that…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Does anybody else hear R.E.M. (video autoplay) playing in their heads every time they open a post about link building? Link building as we knew it is changing drastically; and seriously folks, it’s getting hard to write about. What’s the latest breaking news? Spammy guest posting for…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In 2013, mobile traffic in the US almost doubled. Cyber Monday of 2013 was the year that cyber Monday went mobile. And, according to Gartner, Q2 of 2013 was the first time that sales of smartphones surpassed sales of feature phones, with the former accounting for 51.8 percent of mobile phone sales…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Bing posted their 2013 highlights on the Bing Search Blog, summarizing some key statistics they wanted to share with everyone. They did it as an infographic, I wonder what Google would think about that? Here is the infographic stats in bullet format followed by the infographic. Bing.com home page…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google has introduced its first monetization effort for its social networking platform, Google+. Rather than running ads directly within the platform, Google has announced a new ad unit called +Post ads, which allow brands to turn their Google+ content into expandable display ads. Those ads can…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Travel site TripAdvisor made two Microsoft-related announcements today. The company announced a Windows 8.1 app. But more significantly TripAdvisor and Bing are now presenting TripAdvisor content and travel search capabilities within Bing search results pages. Bing will now display TripAdvisor…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Jill Whalen, one of the first major personalities in the SEO industry, who has been practicing SEO for nearly 20 years, has announced she is moving on from SEO. The reason why, may shock some of you. One of the reasons is that she feels that she no longer needs to be the voice “reason…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing