Earlier today Microsoft announced the next version of Bing Maps will offer many new features, enhanced content and multiple design enhancements. Users can see that version of the new Bing Maps in action today by opting in to Bing Maps Preview. There’s an emphasis on context, exploration and…
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Columnist Jim Yu asserts that brands seeking to create successful digital campaigns need to focus on fostering collaboration between search, social and content teams. The post The New Search, Content & Social Marketing Sweet Spot appeared first on Search Engine Land.
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So you’ve built great content, but how can you take it to the next level to boost your visibility and attract more links? Columnist Eric Enge recommends partnerships. The post Using Partnerships To Accelerate Content Marketing & Link Building appeared first on Search Engine Land.
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At the core, content repurposing is the act of taking a single piece of content and tailoring it for delivery to multiple channels. Download this white paper from Oracle to learn the fine art of repurposing content for relevancy and reach. The post SPONSOR MESSAGE: How to Turn One Piece of Content…
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Link builders are often singularly focused on actively obtaining links, but columnist Jim Yu reminds us that we shouldn’t neglect critical on-page elements in the process. The post Earning Links Through Trust: How Site Design & Content Quality Impact Your Link Building appeared first on…
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If Hollywood’s paid content can be shown without fear of upsetting searchers, why not news? But with more visibility, all access subscription may be needed. The post Is It Time For Google To Rank Paid News Content Better? appeared first on Search Engine Land.
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Columnist Tom Demers provides a guide to incorporating valuable SEO keywords into compelling content that will get linked to, get shared, and be able to rank for your target terms. The post How To Marry Keywords & Compelling Content: In-Depth & Step By Step appeared first on Search Engine…
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Even with all the competition online, local businesses can still stand out using creative content to attract new customers. Columnist Will Scott explains. The post Content Marketing For Local Businesses: Get Creative & Pay To Play appeared first on Search Engine Land.
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Still spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better way to get your content out there using PPC. The post Using PPC Marketing to Make Content Go Viral: Here’s How It Works appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Facebook Search On Android, Apple Maps Adds TripAdvisor & Content Ideas appeared first on Search Engine Land.
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