Selecting better KPIs for your business: What to consider and how to bolster your most important metric

It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get there.

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How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising business

Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few obstacles as possible.

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