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Google launched DeepRank in October 2019: DeepRank is BERT

Posted on November 3, 2020 by gftshappy

DeepRank goes back to 2017 at Google, it is the internal code name for the BERT launch.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2019., BERT, DeepRank, Google, Launched, October

May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces

Posted on June 16, 2020 by gftshappy

Walmart brought in more online revenue than eBay in May for the fist time.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2019., Battle, ECommerce, exceeds, Holiday, Setting, ‘marketplaces’

Online ad revenue was almost $125 billion in 2019 but growth is slowing

Posted on May 28, 2020 by gftshappy

About 70% of ads appeared on mobile devices and 82% were programmatic.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged $125, 2019., Almost, Billion, Growth, Online, Revenue…, slowing

Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019

Posted on April 30, 2020 by gftshappy

This year,the company says it has removed “tens of millions” of COVID-19 related ads.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2019., Accounts, Billion, Google, Million, Nearly, Removed

Amazon’s booming ad business grew by 40% in 2019

Posted on February 8, 2020 by gftshappy

With plenty of runway ahead, Amazon quarterly ad revenues surpassed $ 4 billion for the first time in the fourth quarter.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2019., Amazon’s, booming, Business, grew

5 takeaways for marketers from Google’s Q4 2019 earnings

Posted on February 4, 2020 by gftshappy

YouTube disclosures finally shed some light the video giant’s advertising trend.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2019., Earnings, from, Google’s, Marketers, Takeaways

The big comings and goings in paid search 2019 that will shape how we market in 2020

Posted on January 2, 2020 by gftshappy

Automation, full-funnel campaigns, shoppable ads and privacy fueled PPC changes in 2019.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2019., 2020, comings, goings, Market, Paid, Search, shape

The big list of Google My Business changes, upgrades and tests in 2019

Posted on December 30, 2019 by gftshappy

The key GMB updates of 2019 with local experts’ perspective on what’s most significant.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2019., Business, Changes, Google, List, Tests, Upgrades

Pro Tip: A look back at some notable tips from our Paid Search community in 2019

Posted on December 27, 2019 by gftshappy

Here are 5 tips from our PPC community we think are worth a second look.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2019., Back, Community, from, Look, notable, Paid, Search, some, Tips

The PPC changes that bugged and elated marketers most in 2019: An unscientific poll

Posted on December 27, 2019 by gftshappy

Close variants changes and poor customer support topped the list of grievances this year.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2019., bugged, Changes, elated, Marketers, most, poll, unscientific

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