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Justice Department homing in on Google Ad Manager in antitrust probe

Posted on February 5, 2020 by gftshappy

The feds are interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.”

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Antitrust, Department, Google, homing, Justice, Manager, probe

Pro Tip: Here’s why content audits are so important

Posted on February 5, 2020 by gftshappy

Content management is never a one-and-done process so a revitalization plan is simply good SEO strategy.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged audits, Content, Here’s, Important

Hitwise halts some reporting services in wake of Jumpshot’s closing

Posted on February 4, 2020 by gftshappy

SEMrush and Moz, which also used Jumpshot data, say their reports remains reliable without it.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Closing, halts, Hitwise, Jumpshot’s, Reporting, Services, some, Wake

5 takeaways for marketers from Google’s Q4 2019 earnings

Posted on February 4, 2020 by gftshappy

YouTube disclosures finally shed some light the video giant’s advertising trend.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2019., Earnings, from, Google’s, Marketers, Takeaways

Filter, sort, bulk manage product groups in Microsoft Shopping soon

Posted on February 4, 2020 by gftshappy

Scripts are also coming to Shopping campaigns in Microsoft Advertising.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Bulk, Filter, Groups, Manage, Microsoft, Product, Shopping, Soon, Sort

How to get client buy-in to try new PPC tactics

Posted on February 4, 2020 by gftshappy

Walk into your conversation with a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged buyin, Client, Tactics

Video: Jennifer Van Iderstyne on agency types & multimedia SEO

Posted on February 3, 2020 by gftshappy

We also talked about content creation and working with web site misalignments for the benefit of SEO.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Agency, Iderstyne, Jennifer, multimedia, Types, Video

Beyond Google and Facebook advertising: 17 ad platforms you should try

Posted on February 2, 2020 by gftshappy

Expanding your use of advertising platforms can help your campaigns reach target audiences not on traditional platforms through text, video and audio ads.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advertising, Beyond, Facebook, Google, Platforms, Should

Video: Lisa Barone on the early days of SEO blogging

Posted on February 1, 2020 by gftshappy

Hope you have fun watching two bloggers joke around with each other.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Barone, Blogging, days, Early, Lisa, Video

With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?

Posted on February 1, 2020 by gftshappy

Move is ominous for all companies “aggregating and anonymizing” user behavioral data for third party sale.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Jumpshot, SEOs, shuttered, Their, Zeroclick

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