SearchCap: Google Fact Rank, Hating Link & Yahoo’s 20th Birthday

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Fact Rank, Hating Link & Yahoo’s 20th Birthday appeared first on Search Engine Land.

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Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling

Along with 3,400 other people, CEO Marissa Mayer yodeled for a full minute to mark Yahoo’s big day. The post Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling appeared first on Search Engine Land.

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Google Researchers Introduce System To Rank Web Pages On Facts, Not Links

Will Google someday rank web pages based on how accurate they are? A new paper suggests they might. The post Google Researchers Introduce System To Rank Web Pages On Facts, Not Links appeared first on Search Engine Land.

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10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing

Columnist Wesley Young shares insights from the latest LSA Local Media Tracking Study, advising marketers on local-mobile strategy for 2015. The post 10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing appeared first on Search Engine Land.

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SearchCap: Google Adds Hotel Info To City Searches, Winning Local Search & Yahoo’s Search Share Drops

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Adds Hotel Info To City Searches, Winning Local Search & Yahoo’s Search Share Drops appeared first on Search Engine Land.

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Google City Searches Now Include Hotel Booking Info In Knowledge Graph

Average star rating and costs for city hotels are listed, along with “View hotels” link that delivers results page for hotels in the relevant city. The post Google City Searches Now Include Hotel Booking Info In Knowledge Graph appeared first on Search Engine Land.

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The Importance Of Search Data In Your Marketing

When it comes to data utility, search has other digital marketing channels beat hands down. Contributor Alistair Dent explains how to use this and other bits of customer data without spending big bucks. The post The Importance Of Search Data In Your Marketing appeared first on Search Engine Land.

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How I Lost My Clients Their #1 Ranking And Their Profits Exploded Overnight!

Columnist Stoney deGeyter shares the ups and downs of his longest-standing SEO client — including a rather surprising result to site architecture tweaks. The post How I Lost My Clients Their #1 Ranking And Their Profits Exploded Overnight! appeared first on Search Engine Land.

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What Can Businesses Do About The Knowledge Graph Dominating Search Results?

The expansion of Google’s Knowledge Graph may threaten the volume of organic search traffic to websites. Columnist Nate Dame explains what’s changing and what marketers should do about it. The post What Can Businesses Do About The Knowledge Graph Dominating Search Results? appeared first on Search…

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New Bing Ads Editor Version (10.7) Now Available

Changes include some subtle but welcome usability updates and, best of all, the ability to edit the text of keywords that have already been synced. The post New Bing Ads Editor Version (10.7) Now Available appeared first on Search Engine Land.

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