Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform. The post 5 reasons advertisers should NOT ignore Bing Ads appeared first on Search Engine Land.
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This is the 12th year Google has counted down the seconds until Santa’s December 24 departure from the North Pole. The post Google’s 2016 Santa Tracker signals the official countdown to Christmas appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Santa Tracker, duplicate content & Bing Ads appeared first on Search Engine Land.
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Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday,…
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Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them. The post Canonical chaos: doubling down on duplicate content appeared first on Search Engine Land.
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Keep lists up to date by uploading changes to existing lists. The post Google makes it easier to add & remove emails from Customer Match lists in AdWords appeared first on Search Engine Land.
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Some accounts are now requiring a square image. The post New features may be coming to AdWords Responsive Ads appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords customer match, responsive ads & Apple indoor maps appeared first on Search Engine Land.
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What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column. The post Consumer citations are the future of local SEO appeared first on Search Engine Land.
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Columnist Corey Barnett explains that if you plan to use Yext to suppress duplicate local listings, you should first understand the strengths and weaknesses of the platform. The post Removing duplicates in Yext: still a hands-on process appeared first on Search Engine Land.
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