Why e-commerce SEO is NOT a one-shot wonder

Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time task to be checked off a list. The post Why e-commerce SEO is NOT a one-shot wonder appeared first on Search Engine Land.

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SearchCap: Google authority score, hotel reviews & Bing image backstory

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google authority score, hotel reviews & Bing image backstory appeared first on Search Engine Land.

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Using call and SMS data to drive new customers

Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to…

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Google’s Chrome will add new ‘Not secure’ warnings later this year

Have a search box or form on your website that runs over HTTP? You might want to switch your pages over to HTTPS by October. The post Google’s Chrome will add new ‘Not secure’ warnings later this year appeared first on Search Engine Land.

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SearchCap: Google shopping ads test, IAC buys Angie’s List & SEO predictions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google shopping ads test, IAC buys Angie’s List & SEO predictions appeared first on Search Engine Land.

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IAC buying Angie’s List, will combine with HomeAdvisor into new public company

The two companies will create a home services lead-gen powerhouse. The post IAC buying Angie’s List, will combine with HomeAdvisor into new public company appeared first on Search Engine Land.

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How to Create the Ultimate Marketing Plan

Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target…

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Time’s up! MarTech is here and it’s your last chance to attend

In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco, May 9-11. The show is programmed with one specific goal: to illuminate successful real-world practices at…

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