Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer

The social media marketing week in review: A round up of news and announcements you may have missed.

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TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities

The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group.

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SearchCap: Google shopping ads test, IAC buys Angie’s List & SEO predictions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google shopping ads test, IAC buys Angie’s List & SEO predictions appeared first on Search Engine Land.

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Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. The post Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys appeared first on Search Engine Land.

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