SearchCap: Google fake news, Yext IPO & Google answers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google fake news, Yext IPO & Google answers appeared first on Search Engine Land.

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Capturing ‘made in the USA’ searches: Strategies for building awareness and sales

Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement. The post Capturing ‘made in the USA’ searches: Strategies for building awareness and sales…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Don’t underestimate the power of advanced filtering when analyzing crawl data

Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights. The post Don’t underestimate the power of advanced filtering when analyzing crawl data appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 logical myths about rankings that can destroy a business

Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe. The post 3 logical myths about rankings that can destroy a business appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google shortcuts, SEO myths & search pictures

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google shortcuts, SEO myths & search pictures appeared first on Search Engine Land.

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Search in Pics: Google net, indoor clothesline & light fixture

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google indoor clothesline: Source: Instagram Trapped in the Google net:…

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Google shortcuts use personalization and rich content to build next-gen local discovery tool

Machine learning-driven results entirely bypass the traditional search box. The post Google shortcuts use personalization and rich content to build next-gen local discovery tool appeared first on Search Engine Land.

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What to look for in a paid media campaign management tool

Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations…

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