Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads

YouTube’s new creative suite — which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing — is still in beta.

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The Mad Scientists of Paid Search — SMX Advanced Session Recap

Honoring a long-standing SMX Advanced tradition, 3 mad scientists share test results and analyze trends to unlock the secrets of attribution and paid search behaviors. Here’s a recap of their session by contributor Mona Elesseily.

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