Join us online SMX Report, February 23, 2021.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Claiming the advertiser boycott as a success or failure won’t likely be clear cut.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The traditional performance metrics aren’t going anywhere, but they are taking a back seat as qualitative data steps to the forefront.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
SEO strategist Robin Rozhon answers questions from SMX Advanced about monitoring rendering success, using external A/B testing tools and more.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The traditional demand funnel doesn’t cut it for account-based marketing — so report on these KPIs instead.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The policy will not likely impact Bing’s ad revenue as the search engine reports political ads make up a small portion of its advertising volume.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The policy will not likely impact Bing’s ad revenue as the search engine reports political ads make up a small portion of its advertising volume.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
YouTube’s new creative suite — which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing — is still in beta.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Will Google ever give sites credit for brand name mentions or citations without an actual link? Gary Illyes from Google said Google’s UX team is looking at ways to measure brand awareness. The post Google looking at how to measure brand awareness for search appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Pauline Jakober reminds B2B search marketers that when assessing pay-per-click (PPC) performance, it’s important to look further than the immediate conversion. The post B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing