Author Archives: gftshappy

Google introduces Smart Campaigns for small businesses — the first new solution to launch under the Google Ads brand

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Campaign ad creation, audience targeting, ad delivery across Google channels — and soon landing page creation — are automated based on the advertiser’s goal.

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The growing importance of remarketing audiences in Google paid search management

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With the explosive growth of click share coming from remarketing audiences, contributor Andy Taylor feels it’s important to consider both incrementality and personalization when using audiences for paid search management.

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How to create the perfect ad with audience targeting

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Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad.

Please visit Search Engine Land for the full article.


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