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Monthly Archives: February 2021

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Google’s search choice screen had virtually no effect on search market share, perhaps by design

Posted on February 17, 2021 by gftshappy

Auction participants say the model favors ad-heavy search engines and redirects their profits to Google.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Choice, Design”, Effect, Google’s, Market, perhaps, Screen, Search, Share, Virtually

Your thoughts on Google paying to link to news publishers; Wednesday’s daily brief

Posted on February 17, 2021 by gftshappy

Plus, breaking down President Biden’s social media strategy

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Brief, Daily, Google, Link, News, paying, Publishers, thoughts, Wednesday’s

Are Core Web Vitals worth the trouble? And confusion around passage ranking; Tuesday’s daily brief

Posted on February 17, 2021 by gftshappy

Plus, Bing launches misspelling interpreter

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged around, Brief, Confusion, Daily, passage, Ranking, trouble, Tuesday’s, Vitals, worth, “Core

SMX Report is next week… grab your All Access pass now!

Posted on February 16, 2021 by gftshappy

Join us next Tuesday, February 23, to learn how to turn raw data into actionable insights that drive traffic, leads, and sales.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Access, grab, Next, pass, Report, Week

Google to transition to parallel tracking for Video ads by April 30

Posted on February 16, 2021 by gftshappy

Marketers should check with click tracking providers to ensure data continuity.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged April, Google, parallel, Tracking, Transition, Video

How to audit Core Web Vitals

Posted on February 16, 2021 by gftshappy

A step-by-step process to identify problems and prioritize fixes ahead of the Page Experience Update.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Audit, Vitals, “Core

Breaking down President Biden’s data-driven social media strategy

Posted on February 15, 2021 by gftshappy

Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Biden’s, Breaking, DataDriven, Down, Media, President, Social, Strategy

Diversity and inclusion in search marketing and advertising; Monday’s daily brief

Posted on February 15, 2021 by gftshappy

Plus, GMB adds messaging to desktop (finally)

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advertising, Brief, Daily, diversity, inclusion, Marketing, Monday’s, Search

Google officially displays years in business in local pack

Posted on February 13, 2021 by gftshappy

After several months of testing, Google has officially launched this new label that shows how many years your business has been in operation.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Business, Displays, Google, Local, Officially, Pack, Years

Google Search dark theme mode expands but search ads are hard to distinguish

Posted on February 13, 2021 by gftshappy

Light mode shows a black ad label on a white background but on dark mode, it shows a gray ad label on a black background.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Dark, Distinguish, Expands, Google, Hard, Mode”, Search, Theme

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