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Monthly Archives: June 2020

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The need for (mobile) speed: Small improvements have a big conversion impact

Posted on June 25, 2020 by gftshappy

A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Conversion, Impact, Improvements, Mobile, Need, Small, Speed

Google to shutter CallJoy, virtual agent for SMBs, on July 22

Posted on June 24, 2020 by gftshappy

Call intelligence service was another Area 120 project.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged agent, CallJoy, Google, July, Shutter, SMBs, Virtual

Content marketing in times of disruption

Posted on June 24, 2020 by gftshappy

What brands need to consider to produce timely content and stay relevant during market upheavals.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Content, disruption, Marketing, Times

Is top of the funnel content under attack? How the SERP is set to change

Posted on June 24, 2020 by gftshappy

Sites with more specific and specialized content will be rewarded in the SERPs thanks to an innocuous Google filter released recently.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged attack, change., Content, Funnel, SERP, Under

Welcome to the Predictive Marketing Era

Posted on June 23, 2020 by gftshappy

How to become a nimbler, smarter, more successful PPC marketer

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Marketing, Predictive, Welcome

What 20 years of Google algorithm updates say about what SEOs should focus on next

Posted on June 23, 2020 by gftshappy

More than a history lesson,. How to prepare for the next big Google update.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged about, Algorithm, Focus, Google, Next, SEOs, Should, Updates, Years

Apple’s Siri gets first major redesign in years

Posted on June 23, 2020 by gftshappy

Plus there is a new Apple Translate app that is private and on-device.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Apple’s, First, Gets, Major, Redesign, Siri, Years

What’s Digital Commerce Advertising and what tools can help?

Posted on June 23, 2020 by gftshappy

A convergence of phenomena in interactive advertising and retail are contributing to growth in this category.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advertising, Commerce, Digital, Help, Tools, What’s

The Google Assistant may start calling businesses to confirm in-stock inventory

Posted on June 22, 2020 by gftshappy

Google is expanding the use cases of its ‘Duplex’ AI tool.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Businesses, Calling, Google, instock, Inventory, start, ‘confirm, “Assistant”

Google to see first U.S. revenue decline, including paid search, says forecaster

Posted on June 22, 2020 by gftshappy

Google is predicted to see a 7% drop in paid-search revenue, driven primarily by a loss of travel ad spending.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Decline, First, forecaster, Google, Including, Paid, Revenue…, Says, Search, U.S.

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