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Monthly Archives: January 2019

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MarTech Today Research: A marketer’s guide to enterprise SEO platforms

Posted on January 26, 2019 by gftshappy

The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Enterprise, Guide, Marketers, MarTech, Platforms, Research, Today

Entries are open for the 2019 Search Engine Land Awards

Posted on January 25, 2019 by gftshappy

Through March 8, get Super Early Bird rates on your entry fees for the industry’s most prestigious awards competition.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2019., Awards, Engine, Entries, Land, Open, Search

Mueller previews Google image search changes, old Search Console sunsetting at NYC meetup.

Posted on January 25, 2019 by gftshappy

Here are the highlights from a Google webmaster event that happened in the Google NYC office last night.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Changes, Console, Google, Image, meetup., Mueller, Previews, Search, sunsetting

Data: Google organic search CTRs decline on desktop, see big drop on phones

Posted on January 25, 2019 by gftshappy

Mobile organic clicks on declined roughly 10 points between 2016 and 2018.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged CTRs, Data, Decline, Desktop, Drop, Google, Organic, Phones, Search

SearchCap: Google Ads management, search click data & new writers

Posted on January 24, 2019 by gftshappy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Click, Data, Google, Management, Search, SearchCap, writers

4 building blocks to help your brand’s SEO strategy succeed

Posted on January 24, 2019 by gftshappy

Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Blocks, Brands, Building, Help, Strategy, Succeed

Amazon adds customer acquisition metrics for Sponsored Brands campaigns

Posted on January 24, 2019 by gftshappy

The “new-to-brand” set of metrics are also available for Amazon sellers’ display and video ad campaigns.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Acquisition, Adds, Amazon, Brands, Campaigns, Customer, Metrics, Sponsored

Get started with marketing automation–learn the terms you need to know

Posted on January 24, 2019 by gftshappy

Your cheat sheet to demystifying marketing automation.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged automation–learn, Know, Marketing, Need, Started, Terms

SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week

Posted on January 23, 2019 by gftshappy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Acquisition, Adds, Amazon, Google, Metrics, Next, Posts, SearchCap, Starts, Week, West

Don’t give up on Google Posts

Posted on January 23, 2019 by gftshappy

Since a GMB listing is a major local ranking factor for a business, keeping listings fresh with content improves findability in search.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged don't, give, Google, Posts

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