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Monthly Archives: January 2019

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DuckDuckGo is growing fast but not enough to grab SEOs’ attention

Posted on January 29, 2019 by gftshappy

The search engine’s share is small but some of its metrics are better than Bing’s, according to a third party analysis.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Attention, DuckDuckGo, enough., Fast, grab, Growing, SEOs

SearchCap: Google AMP errors, Google My Business messaging & Search Engine Land Awards

Posted on January 28, 2019 by gftshappy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Awards, Business, Engine, Errors, Google, Land, Messaging, Search, SearchCap

Google My Business messaging via SMS to end, but where is the alternative?

Posted on January 28, 2019 by gftshappy

The end of SMS messaging on the GMB dashboard will have a sizable – and negative – impact on marketing agencies and large enterprises. Here’s why.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Alternative, Business, Google, Messaging

Want to speak at SMX London? Here’s how

Posted on January 28, 2019 by gftshappy

The agenda for our upcoming SMX London 2019 show is live and we’ve opened up our “speaking pitch” form for select sessions for the show.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Here’s, London, Speak, want

Bing Ads 2018 recap and insights for search marketers in the year ahead

Posted on January 27, 2019 by gftshappy

Columnist Christi Olson explains updates to Bing Ads scripts, multi-language targeting and Google Imports to stay up to date on both platforms.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2018, Ahead, Bing, Insights, Marketers, Recap, Search, Year

Google tells some advertisers it will handle their campaign management

Posted on January 27, 2019 by gftshappy

In seven days, the email says, Google Ads reps will start making changes to advertiser accounts if advertisers don’t opt out.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advertisers, Campaign, Google, Handle, Management, some, Tells, Their

Fighting brand fatigue through A/B testing

Posted on January 27, 2019 by gftshappy

Here’s how an e-commerce business tested different ad copy and images on Facebook to lower their CPA by 70 percent over three months.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Brand, fatigue, Fighting, Testing, Through

How to keep your SEO team (and yourself) relevant

Posted on January 26, 2019 by gftshappy

Ongoing education, conferences and case study discussions not only help clients but also your own career growth.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Keep, Relevant, Team, yourself.

Choosing a marketing automation platform

Posted on January 26, 2019 by gftshappy

Who are the major vendors? What should I be looking for? What are the costs?

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Automation, Choosing, Marketing, Platform

SearchCap: Google updates, SEO education & A/B testing

Posted on January 26, 2019 by gftshappy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Education, Google, SearchCap, Testing, Updates

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