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Monthly Archives: November 2018

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Google launches portal to help developers build modern web sites

Posted on November 13, 2018 by gftshappy

A new Google tool at web.dev measures your performance, progressive web app, best practices, accessibility and SEO.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Build, Developers, Google, Help, Launches, Modern, Portal, Sites

Last chance: Save $450 on a seat at SMX West

Posted on November 13, 2018 by gftshappy

More learning. Less time away from the office. Lowest rates expire Saturday!

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged $450, chance., Last, Save, seat, West

SearchCap: Google PageSpeed Insights update, exact match PPC & account analytics

Posted on November 12, 2018 by gftshappy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, Analytics, Exact, Google, Insights, Match, PageSpeed, SearchCap, Update

When exact match isn’t exact anymore: A script to regain control

Posted on November 12, 2018 by gftshappy

Contributor Daniel Gilbert shares a script to exactly manage which keywords to bid on and where they appear.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged anymore, Control, Exact, Isn’t, Match, regain, Script

Bing Ads launches Performance Targets to track goals across campaign groups

Posted on November 12, 2018 by gftshappy

Monitor how campaigns are performing against shared performance targets in the Bing Ads UI.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Across, Bing, Campaign, Goals, Groups, Launches, Performance, Targets, Track

Learn how distance and intent shape local search

Posted on November 11, 2018 by gftshappy

When every SERP is a local SERP, understanding Google’s methods is essential.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged distance, Intent, Learn, Local, Search, shape

Could Google Alerts spam hurt your SEO?

Posted on November 11, 2018 by gftshappy

Although a relatively undocumented spam method, you should report it to Google and then disavow the links through webmaster support tools.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Alerts, could, Google, Hurt, Spam

Google Search Console experiments with domain properties

Posted on November 11, 2018 by gftshappy

As Google looks to migrate more features from the old Google Search Console to the new one, Google is rethinking how properties should be organized.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Console, Domain, Experiments, Google, Properties, Search

Step up your multichannel marketing game

Posted on November 10, 2018 by gftshappy

Live Webinar: Thursday, November 29, at 1:00 PM ET (10:00 AM PT)

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Game, Marketing, MultiChannel, step

Report: ‘Incentivized reviews’ effective for consumers and brands

Posted on November 10, 2018 by gftshappy

While 58 percent of consumers were unaffected by the presence of an incentive, 42 percent were less willing to trust them.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Brands, Consumers, Effective, Report, Reviews, ‘Incentivized

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