Flying close to the sun: SEO tactics that may get you burned

The temptation to take the “quick and easy” route is everywhere, and SEO is no different. Contributor Stephan Spencer shows how going black- or gray-hat might sound good initially, but in the end, like Icarus, may get you burned.

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Google Analytics shows how to find Google Image search traffic when Google Images changes the referral URL

Curious how Google Analytics will show your traffic coming from Google Image search after the pre-announced referrer URL change? Google has documented it for us in a blog post.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Assistant finds good news, GSC updates, Google Image search traffic & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Drive rebrands, visual and voice search, Amazon’s ad opportunities & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Drive’s rebrand to Google One includes offers for hotels found in Search

Deals on hotels found in Google Search are spotlighted in the Benefits section of the new Google One app, with plans to add more promotions from Google properties.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing