SearchCap: PPC policies, Google Assistant failovers & voice interfaces

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC policies, Google Assistant failovers & voice interfaces appeared first on Search Engine Land.

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Voice agents and interfaces will require many new marketing strategies

Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity. The post Voice agents and interfaces will require many new marketing strategies appeared first on Search Engine Land.

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SearchCap: Google new video ad format, SEO checklists & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google new video ad format, SEO checklists & more appeared first on Search Engine Land.

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Google Assistant sometimes uses AccuWeather when their weather service fails

When Google’s first party responses are not available, Google may ask if you want to use a third-party service. The post Google Assistant sometimes uses AccuWeather when their weather service fails appeared first on Search Engine Land.

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Compare 15 marketing automation platforms

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex…

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Advanced tactics from the pros! Here’s who’s speaking at SMX Advanced

40+ expert speakers. No slowing down to rehash the basics. The post Advanced tactics from the pros! Here’s who’s speaking at SMX Advanced appeared first on Search Engine Land.

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Study: Responding to reviews can improve paid-search conversion rates

Better reviews would have meant 13,000 more local leads for businesses in the study. The post Study: Responding to reviews can improve paid-search conversion rates appeared first on Search Engine Land.

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SearchCap: AdWords rehab ads return, Google job listing penalties & mobile-first indexing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords rehab ads return, Google job listing penalties & mobile-first indexing appeared first on Search Engine Land.

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Google’s mobile-first index has set sail. Are you on board? 5 SEO essentials

We’ve been hearing about the mobile-first index forever, and now it’s finally here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new index. The post Google’s mobile-first index has set sail. Are you on board? 5 SEO…

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SearchCap: Twitter in Google search, PPC ad scripts & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Twitter in Google search, PPC ad scripts & more appeared first on Search Engine Land.

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