Study: Responding to reviews can improve paid-search conversion rates

Better reviews would have meant 13,000 more local leads for businesses in the study. The post Study: Responding to reviews can improve paid-search conversion rates appeared first on Search Engine Land.

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Apple gets into the SEM business with paid-search for app developers

The possibility of an AdWords-like paid search model for the iOS App Store was first raised in April in a Bloomberg Report. The post Apple gets into the SEM business with paid-search for app developers appeared first on Search Engine Land.

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