Google’s mobile-first index has set sail. Are you on board? 5 SEO essentials

We’ve been hearing about the mobile-first index forever, and now it’s finally here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new index. The post Google’s mobile-first index has set sail. Are you on board? 5 SEO…

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Search in Pics: Google nougat, donut board, AdWords lollipops & Yahoo cookies

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google AdWords lollipops: Source: Instagram Google donut board: Source:…

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SEO and the CMO: Communication and board room metrics that matter

Securing investment for SEO is a tough challenge, especially when CMOs don’t fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite. The post SEO and the CMO: Communication and board room…

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SearchCap: Bing Ads upgrades, Google & Yahoo testing & SEMPO board

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads upgrades, Google & Yahoo testing & SEMPO board appeared first on Search Engine Land.

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SEMPO announces its newly elected Board of Directors & Officers

Executives from Google, Microsoft, iProspect and other digital marketing agencies will make up the association’s board. The post SEMPO announces its newly elected Board of Directors & Officers appeared first on Search Engine Land.

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