Tag Archives: Survey

Searching for facts, directions, local businesses are top digital assistant use cases, says survey

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Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year’s survey from Microsoft.

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Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners

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Alexa devices dominate, but higher Google Home NPS scores suggest it will have better word of mouth and could gain market share.

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