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What 20 years of Google algorithm updates say about what SEOs should focus on next

Posted on June 23, 2020 by gftshappy

More than a history lesson,. How to prepare for the next big Google update.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged about, Algorithm, Focus, Google, Next, SEOs, Should, Updates, Years

Why you should upload your full product catalog to Google Merchant Center [Video]

Posted on June 12, 2020 by gftshappy

It’s free! Take full advantage of Surfaces across Google.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged catalog, Center, Full, Google, Merchant, Product, Should, Upload, Video

3 questions SMBs should ask to maximize their COVID-19 Google Ads credit

Posted on May 29, 2020 by gftshappy

Your business got a Google Ads credit to spend this year, now what? Before you spend it, consider these questions first.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged COVID19, Credit, Google, maximize, Questions, Should, SMBs, Their

Emotional ROI should be one of your key performance indicators during COVID [Video]

Posted on May 13, 2020 by gftshappy

Continue to foster brand connections now, say marketers on Live with Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged COVID, During, Emotional, indicators, Performance, Should, Video

Up next on Live with Search Engine Land: Should you go all-in on brand marketing now?

Posted on April 28, 2020 by gftshappy

Dana Tan, Amy Bishop and Michelle Morgan will talk about what channels and content are effective now and post-COVID opportunities

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged AllIn, Brand, Engine, Land, live, Marketing, Next, Search, Should

Should you continue to solicit reviews during the outbreak? Local SEOs disagree

Posted on April 5, 2020 by gftshappy

There are a mix of considerations, on a spectrum from idealistic to pragmatic.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Continue, disagree, During, Local, outbreak, Reviews, SEOs, Should, solicit

Businesses should limit, not disable, their sites during temporary closures, Google says

Posted on March 26, 2020 by gftshappy

A full takedown can result in losing Search Console data and make it more difficult to ramp back up.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Businesses, closures, Disable, During, Google, limit, Says, Should, Sites, temporary, Their

What’s a DAM and why should you care?

Posted on March 14, 2020 by gftshappy

What should a digital asset management (DAM) platform do and what are the ways that vendors differ from one another?

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged care., Should, What’s

Beyond Google and Facebook advertising: 17 ad platforms you should try

Posted on February 2, 2020 by gftshappy

Expanding your use of advertising platforms can help your campaigns reach target audiences not on traditional platforms through text, video and audio ads.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advertising, Beyond, Facebook, Google, Platforms, Should

What local SEOs should focus on in 2020

Posted on January 27, 2020 by gftshappy

Four experts offer their top 3 recommendations for local search marketers.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2020, Focus, Local, SEOs, Should

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