YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.

For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as well.

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Google expands Now on Tap to translate app screens, discover button & barcode scanning

Google Now on Tap added three new features for Android devices. The post Google expands Now on Tap to translate app screens, discover button & barcode scanning appeared first on Search Engine Land.

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