YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.

For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as well.

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Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31

If you’ve been holding off or haven’t found the promise of higher CTRs with ETAs yet, you’re not alone. Don’t get discouraged. The post Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31 appeared first on Search Engine Land.

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