This is the first time Google says it has provided this kind of data to the public.
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Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled.
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Many advertisers have noticed a recent surge in costs per click (CPCs) for their brand terms. Columnist Mark Ballard explores the issue. The post AdWords Brand CPCs Rising? Here’s Why And What You Can Do About It appeared first on Search Engine Land.
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Many of us are familiar with the big names in SEM, but columnist Larry Kim has called out four relative newcomers that you should be keeping an eye on: Luke Alley, Erin Sagin, Maddie Cary and Keri Boerner. The post 4 Super Smart Rising Stars In PPC Marketing To Read & Follow appeared first on…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing