4 Super Smart Rising Stars In PPC Marketing To Read & Follow

Many of us are familiar with the big names in SEM, but columnist Larry Kim has called out four relative newcomers that you should be keeping an eye on: Luke Alley, Erin Sagin, Maddie Cary and Keri Boerner. The post 4 Super Smart Rising Stars In PPC Marketing To Read & Follow appeared first on…

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Getting A Better Read On The Value Of Smartphone Paid Search

The increasing ubiquity of mobile devices has been a mixed blessing for paid search advertisers. On the one hand, most industry stats show smartphones and tablets driving nearly all Internet traffic growth, while volume from traditional desktop and laptop computers has begun to fade. But as more…

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