Brief change suggests local SEO ranking factors are different for branded queries

What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations. The post Brief change suggests local SEO ranking factors are different for branded queries appeared first…

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Google now displays image thumbnails next to search snippets for food-related queries

Now when you do food-related searches on Google, you may see image thumbnails right in the snippets. The post Google now displays image thumbnails next to search snippets for food-related queries appeared first on Search Engine Land.

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Brand queries: the AdWords performance illusion

If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you’re not alone. But columnist Tim Mayer contends you’re being shortsighted. The post Brand queries: the AdWords performance illusion appeared first on Search Engine Land.

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SearchCap: Google iOS app, food and brand queries & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google iOS app, food and brand queries & more appeared first on Search Engine Land.

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SearchCap: Google voice queries, Google search test & Bing tag helper

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google voice queries, Google search test & Bing tag helper appeared first on Search Engine Land.

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Connecting Demographics To Search Queries

Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level. The post Connecting Demographics To Search Queries appeared first on Search Engine Land.

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SearchCap: AOL Powered By Bing, DuckDuckGo 12M Queries & SEO Topics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AOL Powered By Bing, DuckDuckGo 12M Queries & SEO Topics appeared first on Search Engine Land.

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For Some Broad Queries, Google Shopping Showing Top Categories On Mobile, Not PLAs

The new mobile experience is among the updates released before the holiday shopping surge, including Click Share reporting. The post For Some Broad Queries, Google Shopping Showing Top Categories On Mobile, Not PLAs appeared first on Search Engine Land.

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SearchCap: Google Mobile Queries Win, Red Live Google Label & Search Ads Slows

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Google Mobile Queries Win, Red Live Google Label & Search Ads Slows appeared first on Search Engine Land.

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