3 ways to revitalize your digital marketing program

Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels. The post 3 ways to revitalize your digital marketing program appeared first on Search Engine Land.

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Microsoft expands its Bing Rewards loyalty program to the UK

Bing’s incentive program will also launch in France, Germany and Canada soon. The post Microsoft expands its Bing Rewards loyalty program to the UK appeared first on Search Engine Land.

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No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” program

WSJ move might cause other publishers to remove content from Google’s program, if it turns out “Subscription” label doesn’t hurt conversions. The post No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” program appeared first on Search Engine…

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Bing Partner Program expands to agencies and technology partners, rolling out to more markets

Customers that meet certain engagement criteria can become eligible for program benefits. The post Bing Partner Program expands to agencies and technology partners, rolling out to more markets appeared first on Search Engine Land.

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Google’s premium-level Ad Grants program no longer accepting applications

The Grantspro program offers non-profits up to $ 40,000 per month in search advertising grants. The post Google’s premium-level Ad Grants program no longer accepting applications appeared first on Search Engine Land.

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8-Step Road Map to a World-Class Social Media Governance Program

Today, the average enterprise manages more than 300 social media accounts and over a half-million social media posts by users on branded pages – but not all of this activity is positive. There has been a subsequent 7x increase in spam messages. The number of unauthorized social media accounts has…

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Google Testing AdWords Loan Referral Program With Lending Club

A small number of AdWords advertisers have received offers for loans funded by the peer-to-peer lender. The post Google Testing AdWords Loan Referral Program With Lending Club appeared first on Search Engine Land.

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SearchCap: Google Expands Hotel Ads Program, Local Search Top Channel For Businesses & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Expands Hotel Ads Program, Local Search Top Channel For Businesses & More appeared first on Search Engine Land.

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Yahoo Follows Google In Building Out Local Search Marketing Reseller Program

As Yahoo has turned Gemini into a more expansive search marketing platform, it has also expanded the ways the platform is being sold. The company is expanding and adding resellers to its Preferred Partner Program. Its latest partner is small business marketing platform ReachLocal. Existing…

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