SearchCap: Bing Search Ads with LinkedIn data, Google cache bug resolved & cross channel attribution

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Survey: Local search marketing top channel for SMBs, but many not tracking ROI

The paradoxical findings suggest many SMBs are making assumptions about marketing effectiveness without actually measuring. The post Survey: Local search marketing top channel for SMBs, but many not tracking ROI appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Expands Hotel Ads Program, Local Search Top Channel For Businesses & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Expands Hotel Ads Program, Local Search Top Channel For Businesses & More appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

DoubleClick Search Adds Integration With Channel Intelligence For Product Feed Management

Google announced Monday that Channel Intelligence’s feed management and optimization capabilities will integrate with the DoubleClick Search Commerce Suite. Performics is piloting the integration for “a major retail client”. “We’re really excited to team with Channel…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing