Instagram is adding more e-commerce support with ads in the Shop tab

The test is currently limited to a handful of retailers in the U.S., but the ads, which are already showing domestically, will be rolling out globally to users in the coming months.

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Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries

“There is no expectation that it will become this question-answering system,” Nayak told Search Engine Land, adding that such a system is “just not useful” for complex needs.

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