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Here’s your sneak peek at the SMX East agenda

Posted on July 13, 2019 by gftshappy

Psst! Here’s a preview of the sessions, keynotes, clinics, and workshops coming to SMX East, November 13-14 in NYC!

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Agenda, East, Here’s, Peek, Sneak

SMX Overtime: Here’s how to make SEO gains through data science

Posted on June 16, 2019 by gftshappy

Data science expert Eun-Ji Noh spoke at SMX London about how integrated data science techniques are improving LinkedIn’s search performance. Here are a few highlights.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Data, Gains, Here’s, Overtime, Science, Through

Here’s how you align marketing strategy with your customer’s journey

Posted on June 14, 2019 by gftshappy

SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to conversion.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged align, Customers, Here’s, journey, Marketing, Strategy

Here’s the content Google aims to keep out of featured snippets

Posted on June 12, 2019 by gftshappy

If you want to show in Google’s featured snippets, be sure you’re clear on the content policies for them.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Aims, Content, Featured, Google, Here’s, Keep, Snippets

Here’s to Barry Schwartz and Greg Sterling, heroes of the search community

Posted on June 5, 2019 by gftshappy

On Tuesday, we honored them both with Outstanding Community Service Awards at the 5th annual Search Engine Land Awards.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Barry, Community, Greg, Here’s, Heroes, Schwartz, Search, Sterling

Be smart, advertisers. Here’s how to approach rising Google brand CPC

Posted on May 20, 2019 by gftshappy

While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advertisers, Approach, Brand, Google, Here’s, Rising, “Smart

Static reports are dead: Here’s why you need to move to Google Data Studio

Posted on May 3, 2019 by gftshappy

With real-time reporting, interactivity and shareability, dynamic dashboards are a time-saver for marketers and keep clients informed.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Data, Dead, Google, Here’s, Move, Need, Reports, static, Studio

Here’s how digital word of mouth and search have converged

Posted on April 18, 2019 by gftshappy

Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged converged, Digital, Here’s, mouth, Search, Word

Here’s how to use Google Tag Manager’s new Trigger Groups

Posted on April 6, 2019 by gftshappy

This update offers a new way to manage how often, and under what circumstances, a tag will fire in GTM.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Google, Groups, Here’s, Managers, Trigger

Want to speak at SMX Advanced? Here’s how

Posted on February 19, 2019 by gftshappy

The agenda for our upcoming SMX Advanced show is live and we’ve opened up our speaking pitch form for select sessions of the show.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advanced, Here’s, Speak, want

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