How marketers can prepare for and respond to Google’s algorithm updates

Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.

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Google’s December 2021 product reviews update was bigger than the April product reviews update, say data providers

RankRanger and Semrush provided us with exclusive data breaking down the two product reviews updates we had this year.

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Google’s November 2021 core update hit fast and hard; here is what the data providers saw

The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast.

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Google’s local rebrand prompts SMB support amid antitrust lawsuits, says local SEO expert

If you work with SMBs and they received the notification, there’s a chance they may be worried about how laws and resulting changes will affect their businesses.

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