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What’s changed in Google Ads Locations reporting and why you need a custom report

Posted on October 6, 2020 by gftshappy

Simplified locations reporting misses the nuance of user location — here’s what you need to do to get that data, too.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged changed., Custom, Google, Locations, Need, Report, Reporting, What’s

Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta

Posted on October 6, 2020 by gftshappy

The new products and features are further indication of Google’s machine learning goals.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Action, Automated, Beta, Campaigns, Google, Insights, Intros, Performance, Release, Video

Google My Business and reviews gain in 2020 Local Ranking Factors survey

Posted on October 6, 2020 by gftshappy

But rankings and conversions aren’t always the same thing.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2020, Business, Factors, Gain, Google, Local, Ranking, Reviews, Survey

Google confirms indexing issues with both canonicalization and mobile-indexing

Posted on October 1, 2020 by gftshappy

Google said it is fixing the issue and there is no action you need to take.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Both, canonicalization, Confirms, Google, Indexing, Issues, mobileindexing

Google gives publishers new content ‘Showcase’ on News, Search, Discover

Posted on October 1, 2020 by gftshappy

There are no ad or ranking implications, but Showcase News features will be coming to Search and the Discover feed.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Content, Discover, Gives, Google, News, Publishers, Search, Showcase

Google Shopping now free globally

Posted on September 30, 2020 by gftshappy

Initially launched in the U.S. in April, now available worldwide in mid-October.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Free, Globally, Google, Shopping

Google takes Local Services Ads to Europe

Posted on September 30, 2020 by gftshappy

Searches for local services grew more than 25% YoY across European countries.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Europe, Google, Local, Services, Takes

Google rolling out video appointments, online classes to local business profiles

Posted on September 25, 2020 by gftshappy

It requires a booking relationship with a Reserve with Google partner.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Appointments, Business, classes, Google, Local, Online, Profiles, Rolling, Video

Google brings bidding to Local Services Ads

Posted on September 24, 2020 by gftshappy

Only selected advertisers will get access to the auction during the beta period.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Bidding, Brings, Google, Local, Services

Google opens the source for its robots.txt parser in Java and testing framework in C++

Posted on September 24, 2020 by gftshappy

The new releases are from Google’s Search Open Sourcing team.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged framework, Google, Java, Opens, parser, Robots.txt, source, Testing

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