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Google Web Stories ads now available via Display Network

Posted on December 10, 2020 by gftshappy

In an open beta, publishers can sell ads into their Google Web Stories programmatically.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Available, Display, Google, Network, Stories

Google rolls out App campaign type to re-engage existing users

Posted on December 10, 2020 by gftshappy

Starting next year, App campaigns for engagement may also include a custom prompt for users in Search.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Campaign, Existing, Google, reengage, Rolls, Type, Users

How to compete with Google in the SERPs, make the jump to agency or in-house, and support ‘the doers’ in your organization

Posted on December 9, 2020 by gftshappy

Areej AbuAli discussed a wide range of topics affecting the SEO industry at SMX.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Agency, Compete, doers’, Google, inhouse, Jump, organization, SERPS, Support, “The

Google Search Console API gains fresh data & more

Posted on December 9, 2020 by gftshappy

Not only can you get fresher data via the API, you can also manage your domain properties and more.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Console, Data, Gains, Google, more., Search, “Fresh”

YouTube remains dominant source of video in top Google ranking positions

Posted on December 8, 2020 by gftshappy

Study found 83% of videos in search results carousel come from YouTube.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Dominant, Google, positions, Ranking, remains, source, Video, YouTube

Where Google is placing its bets in 2021

Posted on December 4, 2020 by gftshappy

A look at where Google might be headed in 2021.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2021, bets, Google, placing

Google December 2020 Core Update rolling out

Posted on December 3, 2020 by gftshappy

After seven months, Google has just released a new core update – the December 2020 core update.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2020, December, Google, Rolling, Update, “Core

Google: Page experience signals for ranking apply only to mobile

Posted on December 2, 2020 by gftshappy

A new FAQ page answers questions about ranking, various site architectures, AMP and more.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Apply, Experience, Google, Mobile, only, Page, Ranking, Signals

Google expands local business message & map query analytics

Posted on December 2, 2020 by gftshappy

Consumers will be able to message with businesses in more ways and businesses will be able to see more local insights.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analytics, Business, Expands, Google, Local, MESSAGE, Query

Google’s new holiday gift guide is built to send users to Google Shopping results

Posted on December 2, 2020 by gftshappy

The new microsite may help marketers get more exposure for their organic Google Shopping listings.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Built, Gift, Google, Google’s, Guide, Holiday, Results, Send, Shopping, Users

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