Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31

If you’ve been holding off or haven’t found the promise of higher CTRs with ETAs yet, you’re not alone. Don’t get discouraged. The post Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31 appeared first on Search Engine Land.

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SearchCap: Google expanded text ads, PPC tips & indexed URLs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google expanded text ads, PPC tips & indexed URLs appeared first on Search Engine Land.

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Thirteen things marketers want to know about expanded text ads, direct from Google

AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. The post Thirteen things marketers want to know about expanded text ads, direct from Google appeared first on Search Engine Land.

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SearchCap: Google Home, Possum changes & expanded text ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home, Possum changes & expanded text ads appeared first on Search Engine Land.

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SearchCap: Bing Ads expanded text ads, Merkle report & VR

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads expanded text ads, Merkle report & VR appeared first on Search Engine Land.

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Google has updated the AdWords ad preview tool for expanded text ads

The view now includes sample ads and separate views for mobile and desktop. The post Google has updated the AdWords ad preview tool for expanded text ads appeared first on Search Engine Land.

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The dust has settled on AdWords expanded text ads. What now?

Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords expanded text ads. The post The dust has settled on AdWords expanded text ads. What now? appeared first on Search Engine Land.

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