TrueView for action campaigns will be transitioned into Video action campaigns in early 2022

Posted on June 11, 2021 by gftshappy

Advertisers will be able to create new TrueView for action ads until September 30, 2021.

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Most marketers expect to attend in-person conferences by early 2022

Posted on April 28, 2021 by gftshappy

But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.

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SMX Early Bird rates expire Saturday… book now and save

Posted on February 2, 2021 by gftshappy

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Some early observations on the Google December core update

Posted on December 24, 2020 by gftshappy

Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice.

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Early bird ends this Friday for the 2020 Search Engine Land Awards

Posted on August 24, 2020 by gftshappy

Enter before Friday 8/28 at 11:59pm PST for our lowest rates. Final deadline Friday September 4th!

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Google local ranking changes in early May? Thank a bug

Posted on June 1, 2020 by gftshappy

Google confirmed fluctuations seen in local rankings was a bug and says it fixed the issue.

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Nearly two-thirds of online publishers saw lower CPMs in early May

Posted on May 28, 2020 by gftshappy

Though they’re ticking back up, decreased CPMs are still a buying opportunity.

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Early look: Google ads customer value reporting and conversion value rules

Posted on March 14, 2020 by gftshappy

The two features have been in testing for about a year. Here’s what they’re designed to do.

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Video: Lisa Barone on the early days of SEO blogging

Posted on February 1, 2020 by gftshappy

Hope you have fun watching two bloggers joke around with each other.

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Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search

Posted on January 23, 2020 by gftshappy

Grehan also settles the long-running dispute over who coined the term search engine optimization.

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