Microsoft execs share plans for making Bing ‘pervasive,’ say search is about to become very different

At an event in Redmond, Microsoft shared its vision of the future in which Bing is at the heart of day-to-day experiences without users even realizing it. The post Microsoft execs share plans for making Bing ‘pervasive,’ say search is about to become very different appeared first on…

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What’s the Google AdWords Health Score and how is it different from existing tools?

AdWords recently released a Health Score feature that ‘grades’ your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares. The post What’s the Google AdWords Health Score and how is it different from existing tools? appeared first on Search…

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Brief change suggests local SEO ranking factors are different for branded queries

What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations. The post Brief change suggests local SEO ranking factors are different for branded queries appeared first…

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Google Results For “Car Insurance” Could Look Different Very Soon

As Google prepares to get into the car insurance business, those search results will get a shake up seen in other verticals The post Google Results For “Car Insurance” Could Look Different Very Soon appeared first on Search Engine Land.

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Halloween Google Logos: Doodle Team Scares Up Six Different Designs For Today’s Homepage

Today’s Google homepage is ready for Halloween, dressed up with six different GIFs to mark the holiday. Also known as All Hallows Eve and All Saints Eve, Halloween has been around throughout the ages, with its beginnings often credited to the Celts who celebrated the day to mark the end of…

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Google’s Penguin Algorithm Comes In Different Levels Of Degrees?

It may be the case that some sites impacted by Google’s Penguin update may not be as impacted as the next. Meaning, Google’s algorithms may apply a different degree of the Penguin update (which may feel like a penalty) to one site over an other. Matt Cutts, Google’s head of search…

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Google’s Matt Cutts: We Don’t Have Different Algorithms For Different Web Position Slots

Google’s head of search spam, Matt Cutts, posted a video answering another webmaster question. The question was, “Are results in different positions ranked by different algorithms?” The answer is no, Google does not have reserve web search results slots or positions for ranking…

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