Google is adding content for users on the go, but some local search rivals see the move intentionally marginalizing their content. The post Yelp, TripAdvisor: Google’s mobile ‘best-of lists’ hide our content appeared first on Search Engine Land.
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Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets. The post How your old content can help with SEO appeared first on Search Engine Land.
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Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links. The post Using spark files for content creation appeared first on Search Engine Land.
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What’s the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve. The post Mobile marketing AMPlification: Content, performance and measurement appeared first on Search…
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Content that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion. The post Making your content perform beyond just SEO appeared first on Search Engine Land.
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Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign. The post How to maintain content marketing focus in long-running SEO programs appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Machine learning, content marketing & search rankings appeared first on Search Engine Land.
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The Conductor CEO says the new “best-of-breed” crawler is being offered because his company’s most successful customers regularly conduct a site audit. The post DeepCrawl web crawler is now integrated with content intelligence platform Conductor appeared first on Search Engine Land.
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Google says today’s improvements for its IOS app with save users a combined 6.5 million hours this year. The post Google App for iOS gets AMP content & sports highlights in Now cards appeared first on Search Engine Land.
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Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered. The post Refine your content marketing tactics to benefit from enhanced search engine display appeared first on Search Engine Land.
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